39: Private versus public education – what you need to know
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews Lyndal Wilson, Editor of Independence, the journal of Association of Heads of Independent Schools of Australia (AHISA) to discuss the essay she authored, Protection racket: The unacceptable cost of deception in […]
38: How to ensure your video gets the most plays
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss news of the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook […]
37: What is the value of content marketing?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss news that content marketing is expected to be a $300 billion industry by 2019. In addition, they examine five online assets that are worth your time, and how your own employees are the […]
36: How to write a powerful headline
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss how to write a powerful headline; television is the new television; how different generations consume content; email subject lines that hook you; and a video produced by The Pocket Public School. Episode links […]
35: Interview with Rachel Hadley-Leonard – direct marketing success
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special episode, Brad speaks with Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, to follow up on the school’s success with direct marketing discussed in episode 34 of SMC. Rachel gives […]
34: Marketing is more science than art
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the idea that marketing is more science than art; what can be learnt from the marketing of Fast Moving Consumer Goods; 27 words that you should never use to describe yourself; seven tips […]
33: Interview with Matt Church – thought leadership
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews Matt Church, an Australian Speaker of the Year, author, leadership consultant and thought leader. In a world that is full of exceptional leaders and thinkers, Matt advocates that we need to […]
32: Generating creative ideas
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss that creativity can be trained; the effect on brands due to the FIFA scandal; how to disagree with parents; the extent of Apple’s marketing; and Hardys sponsorship of the English cricket team. Episode […]
31: Interview with schoolie.com founder — parents take control of marketing
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special episode of SMC, the mindset of a prospective parent is investigated as Brad speaks with Nasha Fitter, founder and CEO of US school comparison website schoolie.com. The website was established to empower parents by […]
30: Closing the deal
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the buying decision process; the launch of the print edition of The Educator magazine; Google Search Console; how to submit your school to Wikipedia; and Uber and GoToMeeting’s content marketing. Episode links Have […]
