How do you attract and retain donors? Is direct mail dead? How often can you ask for donations without driving donors away? According to The New York Times, Tom Ahern is one of America’s most sought-after creators of fundraising messages. Also the author of ‘If Only You’d Known’ … ‘You Would Have Raised So Much More’, Tom answers these questions and more as he discusses with Brad the things school Heads need to know for their school to raise funds well. Find out more about Tom and his other books at https://www.aherncomm.com/books.
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