School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
This episode we talk to multi-award-winning speaker, change strategist and bestselling author of ten books, Michael McQueen. Michael discusses how to master the art of changing people’s minds and persuading stubborn people, and how to apply this in the context of a school Head. We investigate a number of education industry examples, including how faith-based schools can effectively target a wider audience, strategies Michael finds particularly effective for schools, and the common mistakes people make when trying to persuade others.
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