smj podcast

255: Deep Dive – Interview with Ros Curtis AM

In this deep dive episode, Brad is joined by Ros Curtis AM, Principal of St...

254: The Head as Asker In Chief – Interview with Alan Jones

In this interview episode, Brad is joined by Alan Jones, Principal of Christ Church Grammar...

253: Visible difference, meaningful value – Part 2

In this episode, Brad, Bel and Scully continue examining two principles: differentiation or invisibility, and...

252: Replacing assumptions with clarity – Interview with Tim Watson

In this interview episode, Brad is joined by Tim Watson, Principal of Northern Beaches Christian...

251: Visible difference, meaningful value – Part 1

In this episode, Brad, Bel and Scully examine two connected principles: differentiation or invisibility, and...

250: School choice: what’s changed, what’s next – Interview with Graham Catt

In this interview episode, Brad is joined once again by Graham Catt, Chief Executive Officer...

249: Strategy drives story. Meaning before message.

In this episode, Brad, Bel and Scully examine why strong school communication begins before the...

248: Reputation risk management with your board – Interview with Tracey Cain

In this interview episode, Brad is joined by Tracey Cain, Chief Executive Officer at H/Advisors,...

247: Experience beats message

In this episode, Brad, Bel and Scully explore the sixth principle in the series: experience...

246: Deep Dive – Interview with Shane Hogan

In this deep dive episode, Brad is joined by Shane Hogan to explore what school...

245: The new parent mindset reshaping school choice – Interview with David Woodgate

In this interview episode, Brad is joined by David Woodgate, Chief Executive of the Independent...

244: Can a school create external confidence before it has internal coherence?

In this episode, Brad, Bel and Scully explore why external confidence depends on internal coherence....

243: Enrolment pressure and the new parent priorities – Interview with Chris Lang

In this interview episode, Brad is joined by Pauline Shuttleworth, imageseven Advancement Specialist, and Chris...

242: Is your brand yours to reshape or yours to steward?

In this episode, Brad, Bel and Scully explore why school brands are not personal platforms...

241: Are you leading or just explaining?

In this episode, Brad, Bel and Scully discuss a confronting principle for school Heads: leadership...

240: School fees, affordability and enrolments – Interview with Jack Stevens

In this interview episode, Brad speaks with Jack Stevens, CEO of Edstart, about what findings...

239: Is your brand a strategy or a symptom?

A school’s brand is not owned by marketing. It is shaped by leadership clarity, consistency...

238: Is your mission decorative or directional? – Part 2

When your mission is clear, it does more than guide strategy; it prevents misalignment before...

237: Deep Dive – Interview with Dr Mark Merry

In this special Deep Dive, Brad sits down with Dr Mark Merry, long-serving Principal of...

236: Is your mission decorative or directional? – Part 1

Most schools have a mission statement. Some use it as a reference point for decisions...

235: Why should I choose your school? – Interview with Brendan Schneider

Many school leaders feel they are doing ‘all the right things’ in marketing – posting...