85: How to make more people subscribe to your blog
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss Facebook’s issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google’s 200 ranking factors. This episode’s commonly asked school marketing question looks at five ways […]
84: The effective use of Facebook video
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss news that marketers are putting more time into using marketing technology then their actual marketing. In addition, they examine the implications of Adstream’s acquisition of advertising content management and distribution company, Dubsat; and […]
83: Interview with Howard Behar – servant leadership in business
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Howard Behar, an author, speaker and advisor, and the former President of Starbucks North America and Starbucks International. Brad and Howard discuss servant leadership in business. In addition, they examine the idea that servant leadership […]
82: Making a school video
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss news that Victorian principals have been given a warning about leaking students’ exam results early for marketing advantages. In addition, they examine a practical guide to AB testing; and some essential questions to […]
81: Produce a successful school event
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the most annoying things brands do on social media. In addition, they examine the possibility of podcasters abandoning Apple; and why marketers are creating too many blog posts. This episode’s commonly asked school […]
80: Storytelling in video
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the elements that make a thoroughly modern marketer; and whether the rapid growth of content marketing will make the content bubble burst. In addition, they examine the big move by consultancy firm, Accenture, […]
79: Interview with Adam Voigt – strong school culture
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Adam Voigt, a speaker, coach and author who focuses on school culture. Adam and Brad discuss the definition of culture within a school and how school marketers can help move their schools toward a healthy […]
78: Training your marketing team
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss three contradictions that define the Olympics brand. In addition, they examine four tips for effectively training your marketing team; and how to keep coming up with new story ideas. This episode’s commonly asked […]
77: Interview with Erika Heald – the purpose of brand voice
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Erika Heald, a content marketing and social media consultant based in San Francisco. Erika and Brad discuss the purpose of brand voice in a school. They look at why a clear brand voice is imperative even […]
76: Is social media the most engaging channel?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the benefits of using multiple vendors for digital marketing tools. In addition, they question ‘Is social media the most engaging channel for marketing?’; and the digital marketing skills gap. This episode’s commonly asked school marketing question […]
