Insights into the world of school marketing and communications, presented by Charlie Maughan and Andrew Sculthorpe.
In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school’s sport offerings. The Question of the Week focuses on why school marketers play it ‘safe’. In the Rants and Raves segment, Charlie and Andrew discuss their thoughts on short-termism in schools, how it arises and how it can be overcome.
Listen to the podcast
- Taxi Studio: Crafting an iconic identity
- Adidas reduces focus on short-term metrics as it looks to protect brand health
Have a question?
Don’t forget that if you’ve got a question for Charlie and Rita you can send it through the following:
- Email: email@example.com
- SurveyMonkey: https://imageseven.typeform.com/to/VQIz0PXK
- Twitter: @smc_podcast
Previous podcast episodes
To read the show notes and listen to all our podcasts: click here
Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here