161: Maximise your extracurricular marketing
Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Show notes In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketers. In the Deep Dive […]
160: Why marketing your school’s music matters
Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Show notes In this episode, Charlie and Rita talk about the rise of AI-generated content and the way it might impact schools. In the Deep Dive segment, they discuss the different ways schools can leverage their musical offering to […]
159: Tackling sport in school marketing
Insights into the world of school marketing and communications, presented by Charlie Maughan and Andrew Sculthorpe. Show notes In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers […]
158: Using programmatic advertising
Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Show notes In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the […]
157: Using radio in school marketing
Insights into the world of school marketing and communications, presented by Charlie Maughan, John ‘Jiggles’ Igglesden and Rita Kilroy. In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and […]
156: How to choose a printing supplier
Insights into the world of school marketing and communications, presented by Charlie Maughan, John ‘Jiggles’ Igglesden and Rita Kilroy. Show notes Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk […]
155: Creating the perfect prospectus
Insights into the world of school marketing and communications, presented by Charlie Maughan, John ‘Jiggles’ Igglesden and Rita Kilroy. Show notes Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of […]
154: Is content marketing relevant?
Insights into the world of school marketing and communications, presented by Charlie Maughan, John ‘Jiggles’ Igglesden and Rita Kilroy. Show notes Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing […]
153: Creating school websites
Insights into the world of school marketing and communications, presented by Charlie Maughan, John ‘Jiggles’ Igglesden and Kristian Lawrence. Show notes Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, as a guest of the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t […]
152: Open Day best practices
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and John ‘Jiggles’ Igglesden. Show notes Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk about Facebook’s 14 hour outage across different social media and messaging platforms and […]
