79: Interview with Adam Voigt – strong school culture
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Adam Voigt, a speaker, coach and author who focuses on school culture. Adam and Brad discuss the definition of culture within a school and how school marketers can help move their schools toward a healthy […]
78: Training your marketing team
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss three contradictions that define the Olympics brand. In addition, they examine four tips for effectively training your marketing team; and how to keep coming up with new story ideas. This episode’s commonly asked […]
77: Interview with Erika Heald – the purpose of brand voice
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Erika Heald, a content marketing and social media consultant based in San Francisco. Erika and Brad discuss the purpose of brand voice in a school. They look at why a clear brand voice is imperative even […]
76: Is social media the most engaging channel?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the benefits of using multiple vendors for digital marketing tools. In addition, they question ‘Is social media the most engaging channel for marketing?’; and the digital marketing skills gap. This episode’s commonly asked school marketing question […]
75: Interview with Georgy Cohen – online marketing in education
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Georgy Cohen, Associate Creative Director for Digital Strategy at OHO Interactive in Boston. Georgy and Brad discuss online marketing in education by comparing universities and secondary schools online marketing efforts. They also discuss common problems […]
74: Keep up-to-date with Google
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss news that many Australian students lack hope for the future. In addition, they examine how single-sex non-government schools are outperforming their co-educational counterparts; and how Google’s Accelerated Mobile Pages update will affect marketers. […]
73: Interview with Bart Caylor – inbound marketing gains traction in schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, Indiana. Bart shares his thoughts on the value of content marketing to schools and then walks through the five main components […]
72: Navigating a media crisis
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the importance of putting people before your technology. In addition, they examine Pokémon Go and the case for augmented reality; and an infographic with a brief history of content marketing. This episode’s commonly […]
71: Interview with Gabrielle Dolan – the power of storytelling
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Gabrielle Dolan, co-founder of the leading storytelling company in Australia and expert in business storytelling and thought leadership. A teacher, consultant, speaker and author, Gabrielle is also a partner with Thought Leaders Global and works […]
70: Top 5 marketing FAQs
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss seven ways Facebook’s big algorithm change will affect school marketers. In addition, they examine 25 questions you should ask when interviewing for a new school marketing position; and are marketers using the metrics […]
