65: The single most powerful marketing tool
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss four secrets to building social media momentum. In addition, they examine how to make public relations drive search engine optimisation (SEO); and a fun online quiz is a good way to collect information. […]
64: Interview with Mark McCrindle – how Australia’s transformation impacts schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad interviews Mark McCrindle, Principal from McCrindle Research. His firm researches communities, surveys society and analyses the trends. In his article ‘A decade of Australian transformation’, Mark stated that Australia is currently in a decade where society […]
63: Simplify your website forms
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the trend of social networking moving away from mass connection to the local market. In addition, they examine the top 10 recommendations for website form usability and how virtual reality will change business […]
62: Five tips for a successful yearbook
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the best way to present marketing results to your principal, board or heads. In addition, they examine how to deliver on brand promises; and discuss that to be outstanding you need to think […]
61: Sixteen tips for open days
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the psychology behind video and marketing. In addition, they examine the unusual relationship between social media and SEO; and the art of email personalisation. This episode’s commonly asked school marketing question looks at how […]
60: Is your website working?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss that without good design, your content marketing will fail. In addition, they examine the implications of the fear economy; is your website working and how it measures up. This episode’s commonly asked school marketing […]
59: Interview with Sean D’Souza – how parents think
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews Sean D’Souza, marketing expert/strategist and founder of PyschoTactics. Brad and Sean discuss how customers think and why they buy and why they don’t. Why do customers back away at the very […]
58: The next ten years for school marketers
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss a list of tools to find great content ideas. In addition, they examine a sensible social media checklist and look at the similarities between modern branding and Tinder. This episode’s commonly asked school […]
57: Interview with Josh Miles – building a bold brand
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special edition, Brad interviews Josh Miles, principal and founder of Indianapolis-based Miles Design, an award-winning design firm specialising in brand strategy, corporate identity and website design. In mid-2015 he joined Redwall Branding and Advertising to […]
56: Effectively communicate with parents
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss creating heritage content that tells and shapes the history of your school. In addition, they examine two new tools introduced by Twitter to provide higher levels of customer service; and whether schools are […]
