School marketing and communications with Charlie Maughan, James Tindall and Sophia White
In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India.
Listen to the podcast
- Mumbrella: Optus out(r)age: a communication company that needs to work on its communication
- Contagious – Ikea India uses self-skipping ads to promote practical furnishings
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