Your Data Goldmine: unleashing the power of first-party insights for your school marketing [podcast #214]

School marketing and communications with Charlie Maughan, James Tindall and Sophia White

Show notes

In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India. 

Listen to the podcast

MarCom Society
To access the MarCom Society and receive a 20% discount on signup: click here

Have a question?
Got more questions for Charlie and the team? You can ask them via the following:

Previous podcast episodes
To read the show notes and listen to all our podcasts: click here

Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here

enewsletter sign up

Get the latest marketing news. It’s free!