141: Why marketers fear video
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook […]
140: What makes a brand trustworthy?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate […]
139: School marketing and social media survey 2018
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special episode of the SMC podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This […]
138: Facebook advertising
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss how to maximise reach on Instagram. In addition, they examine the latest email marketing research; and how to effectively communicate to an internal audience. Brad and Scully interview imageseven […]
137: Email is still king
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss the strength of email in marketing. In addition, they explain the difference between an editorial calendar and a marketing strategy and how to build brand in the digital age. […]
136: Success as a new school marketer
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss tips for success as a new school marketer. In addition, they examine out of home advertising; and a variety of sources for content ideas. Brad and Scully reflect on […]
135: Brand distrust
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss what marketers need to know about the future of video. In addition, they examine brand distrust; and the latest spend forecasts for mobile ads. Brad and Scully interview imageseven […]
134: The basics of influencer marketing
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss the basics of influencer marketing that apply to organisations of all sizes. In addition, they examine how schools can benefit the most from Facebook’s latest algorithm updates; and what […]
133: Guiding your prospects to your existing content
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising and its relevance to school marketing. In addition, they examine the best methods for guiding your […]
132: 10 types of video
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: Show notes Brad and Scully discuss the idea of marketing to the ‘traditional Aussie’. In addition, they examine ten types of video content you can use; and the role of an editorial mission statement. Brad […]
