Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media
Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school
Writing for your school blog can really get tough sometimes. Aside from the occasional writer’s block, one of the main challenges school marketers often get
Have you ever wondered if your school enewsletters are really serving their purpose? Sending enewsletters can be risky. There are still some people who think
Webinars are used to deliver seminar-style content through an online platform. The purpose of a webinar is to present a topic that is relevant and
Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time pressures that
If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.
Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world.
When it comes to collecting insights from your school website, there is nothing more convenient and efficient than using Google Analytics. Google Analytics is a
We’ve written plenty on Social Media use within schools but seldom detailed the policy surrounding its usage and implementation. This information may be covered in
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